[141 Pages Report] The mobile engagement market was valued at USD
2.33 Billion in 2016 and is expected to reach USD 38.70 Billion by 2023, at a
CAGR of 43.46% during the forecast period.
Objective of the Study:
- To define, describe, and forecast the mobile engagement market based on vertical, user type, solution, and geography
- To forecast the size of the market segments with respect to the North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
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The research methodology used to
estimate and forecast the mobile engagement market begins with obtaining data
on the revenues of key vendors through secondary research sources such as
Mobile Marketing Association, Business Marketing Association, Software and
Information Industry Association, and Club Texting, Vendor offerings are taken
into consideration to determine the market segmentation.
This study also answers several questions, such as which market segments
to focus on in the next 2–5 years for prioritizing efforts and investments for
stakeholders. Major players operating in the mobile engagement market include
IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent
(Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US),
Tapjoy (US), and Marketo (US).
The increasing use of mobile
device applications is among the major driving factors for this market.
Moreover, companies are adopting the mobile first approach that helps
them recognize the significant role of mobile devices in enhancing the consumer
experience. The increased adoption of the mobile first approach has allowed
companies to gain in-depth understanding of brands and consumers, meet consumer
needs through mobile devices, and communicate their value proposition
effectively.
The mobile engagement market has
been segmented on the basis of user type, solution, vertical, and geography.
The mobile engagement market, by user type, has been segmented into SMEs and
LSEs. The market for SMEs is expected to grow at a higher CAGR during the
forecast period. An increasing number of vendors are likely to come up with
solutions specifically to cater to the demands of SMEs.
Mobile marketing solutions have
been widely adopted by several verticals owing to the increased usage of mobile
devices as well as the need to attract, engage, acquire, and retain customers. Mobile
marketing plays an important role in helping retailers adjust to this changed
consumer behavior. Retailers also look for mobile marketing solutions to
improve their CRM and increase application engagement.
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The mobile engagement market in APAC is expected to grow at the highest
CAGR during the forecast period owing to the rapid deployment of mobile
telecommunication infrastructure and the increasing use of smartphones.
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