The wireless
power transmission market to grow from USD 2.5 billion in 2016
to USD 11.3 billion by 2022, at a CAGR of 23.2% between 2017 and 2022.
The key factors driving the growth of the market include the
convenience offered by and consumer preference for wireless connectivity and
need for effective charging systems. However, the impact of uncertified and
non-standardized products on the industry coherence leads to poor user
experience and high cost of wireless power transmission technology-based
devices are the key restraining factors for market growth.
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Market Dynamics
Driver: Convenience offered by and
consumer preference for the wireless connectivity
Currently, wireless connectivity technologies
are being adopted at a high rate. The user wants to get rid of the wired
connectivity because of its complexity. Nowadays, consumers expect robust
wireless services everywhere including smartphones, notebooks, MP3 players, and
digital cameras. Wireless connectivity offers users the freedom of mobility,
quick and easy accordance, and handy operations which is why the wireless
charging technology is highly deployed in consumer electronics such as
smartphones, tablets, and wearable devices. This increasing “go-wireless”
tendency of consumers is driving the market for the wireless power transmission
technology. Many companies are providing wireless charging-enabled devices that
are user friendly, cost effective, and has lifespan of 10 to 15 years. This
results into the increasing demand for these devices in the market.
Restraint: Impact of uncertified and
non-standardized products on the industry coherence leads to poor user
experience
The wireless power transmission technology has
become crucially important nowadays due to its successful implementation into
consumer electronic products. Thus, to fulfil the increasing demand, various
players, including start-up companies along with their innovative ideas, are
entering the market to offer the wireless power transmission technology. This
increases competitive pressures among the suppliers of wireless power
transmission technology-based products. It is challenging for the Wireless
Power Consortium (WPC) and Airfuel Alliance to bring small- and mid-sized
suppliers of wireless charging products under their umbrella. Asto gain the
competitive advantage, some manufacturers are launching the non-standardized
and uncertified products (Qi/Rezence), at a lower cost compared to the
standardized and certified products. However, the quality of these
non-standardized and non-certified products is not guaranteed, and safety issue
is also the main concern in these products Thus, the introduction of such uncertified
products hinders the growth of the market for wireless power transmission
technology.
Opportunity: Wireless power
transmission in robotics (drones)
The wireless power transmission technology has
been used for the research and development of mini and micro robots for
wireless power transfer. Several research programs pertaining to wireless
powered-drones are taking place. A transmitting coil is expected to transmit
power at a higher frequency, which would be received by the receiver in robots.
Imperial College of London has successfully demonstrated the wireless-powered
drone which is likely to operate above five inch of wireless power transmitter.
ZiiEnergy, Inc. (U.S.) developing the wireless drone receiver which works on
Open Dots Alliance (ODA) standards and can deliver 45 watts of power to drones.
Challenge: Tradeoff between
transmission range, efficiency, and safety of the wireless power system
The wireless power transmission technology is
witnessing high growth in consumer electronics applications. It can charge
various devices such as smartphones, tablets, and smartwatches. However, the
wireless power transmission technology currently faces some limitations. The
transmission range of wireless power transmission through electromagnetic
induction and or by magnetic resonance technique is limited. This limitation of
the range poses a serious challenge for the manufacturers. The efficiency of
the power is inversely proportional to the distance between the transmitter and
receiver. Safety issue is also the main concern for the wireless transmission
market as strong electromagnetic fields may harm the biological environment.
Every year, many start-ups companies enter this market, do their research
activities, develop product prototypes, make the announcement of their
products, and at the end, they fail to launch these products. Safety and
efficiency issues make them impossible to go ahead in this market.
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Key Market Players
Texas Instruments, Inc. (US), Qualcomm, Inc. (US), Integrated
Device Technology, Inc. (US), Semtech Corp. (US), Toshiba Corp. (Japan),
Panasonic Corp. (Japan), and Rohm Co., Ltd. (Japan) were the major players in
the wireless power transmission market.
