The overall thermal printing market is expected to grow from USD 37.66 billion
in 2017 to USD 50.45 billion by 2023, at a CAGR of 5.00% between 2017 and 2023.
The adoption of automatic identification and data capture (AIDC) technologies
for productivity improvement, growing concerns about product safety and
anti-counterfeiting, and growth of the e-commerce industry drive the growth of
the thermal printing market.
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The key players in the thermal printing
market are increasingly adopting strategies such as product launches and
developments, partnerships, contracts, agreements, mergers and acquisitions,
collaborations, and expansions to grow in the market.
According to the present scenario, major
companies in the thermal printing market are investing extensively in research
and development (R&D). The companies are also partnering with other
companies to offer cost-efficient printing solutions.
In terms of the market leadership, Zebra
Technologies (US) is the leader in providing thermal printing services
worldwide, while SATO Holdings (Japan), Epson (Japan), Star Micronics (Japan),
and Honeywell (US) provide thermal printing solutions worldwide.
Zebra Technologies (US) held the first
position in the thermal printing market. The company is well-placed in this
market, and it has developed a range of dedicated products for the market.
Zebra provides a range of direct thermal and thermal transfer label printers,
RFID printers or encoders, dye sublimation card printers, and real-time
locating solutions (RTLS) as along with the related accessories and support
software.
The Legacy Zebra segment of the company
offers barcode and card printing location and motion sensing solutions. Zebra
focuses on leveraging an existing portfolio of products and services to meet
the market demand. It invests highly in R&D to introduce new technologies
with better and unique features. In May 2016, Zebra launched Zebra OneCare
managed services portfolio, including new Asset Visibility Service (AVS). AVS
offers insight into device health, utilization, and availability in customer work set-ups, resulting in an overall
increase in productivity and operational efficiency.
SATO Holdings (Japan) ranked second in the
thermal printing market in 2016. SATO is a global provider of integrated
automatic ID solutions employing barcode and RFID technologies. SATO offers the
high-quality industrial barcode printers. In addition to these printers, the
company engages in the production of desktop thermal printers and mobile
thermal printers.
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The company is continuously developing and
launching new products and technologies to establish its brand position in the
market. The company has acquired different other companies to expand its
customer base. For instance, in December 2016, SATO acquired DataLase (UK),
which is a leading provider of inline digital printing solutions. It adopts
product launches as a key strategy to grow in the thermal printing market. For
example, in July 2017, SATO developed the Yu-Pri Touch shipping label printing
system, in collaboration with Japan Post.
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