Head-up Display Market - Opportunities and Challenges

The Head-up display market size is anticipated to USD 6.4 billion by 2027 from USD 2.4 billion in 2022; growing at a CAGR of 21.3% from 2022 to 2027.

The head-up display market is dominated by a few globally established players such as Continental (Germany), Nippon Seiki (Japan), Visteon (US), Pioneer (Japan), BAE Systems (UK), Denso (Japan), Bosch (Germany), and Yazaki Corporation (Japan).

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The global semiconductor shortage is creating significant challenges for the global automotive industry. The production lines of many brands have been severely hit, which in turn has pushed the delivery timelines of vehicles. Almost every major automotive company has recognized the unprecedented challenge, which may pose a threat for at least another year, and is reworking on set plans. BMW in Germany, for instance, is reportedly planning to drop head-up displays from some of the additional package options it offers on its products.

Opportunity: Growing demand for semi-autonomous and electric vehicles

The global demand for semi-autonomous and electric vehicles has increased significantly in the last few years. The increased adoption of these vehicles is accelerating the demand for head-up displays. Semi-autonomous vehicles can sense their environment and navigate to the destination with the partial interference of humans. They can be operated through voice commands. These vehicles are primarily used to provide enhanced safety and convenience to drivers. Semi-autonomous vehicles are equipped with advanced functions such as park assistance, forward collision avoidance, and advanced cruise control. The head-up displays deployed in semi-autonomous vehicles display these features on windshields in the line of sight of drivers.

Challenge: Availability of laser-based volumetric displays as alternatives to head-up displays

Laser-based volumetric displays are key substitutes for head-up displays. Volumetric head-up displays represent information in a volumetric aspect. With the help of lasers, images are projected on windshields to give the illusion of depth. During the night and harsh driving conditions such as fog, low-light vision, and heavy rains, laser-based volumetric displays ensure enhanced safety and traveling information to drivers. In the automotive industry, volumetric head-up displays use laser rays to display images on windshields. In the aviation sector, volumetric displays play an important role in air traffic control.